The Milleninial Generation is quite different from the previous generation. Having grown up with the Internet, these tech-savvy individuals have a very different perspective on the world. They have developed different values, like environmental sustainability, personal health and fitness and living a good life but On a Tight Budget. They have a tighter budget until they can save enough money to make bigger purchases.
The following are some observations about this generation.
- Making the Process Personal
Millennials are passionate about making personal connections in the art community. They want to get to know the artist and form relationships with the galleries.
- Buying Both Online and Offline
Millennials are buying art just as frequently offline as they are online. Art is one purchase that many feel is important to make in person. The rise of social media has allowed Millennials to follow their favorite artists and galleries and stay in the loop about upcoming events or specific pieces.
- Looking for Different, Exciting Pieces
As can be expected, younger collectors are looking for something different and unique. Older collectors may be hesitant of new mediums outside of their traditional contemporary works, but younger generations gravitate towards new materials and concepts beyond their realm of comfort.
- Lack of Art History Knowledge
Millennial collectors are younger and may not be fully aware of the value of every piece. They choose art that speaks to them, not necessarily what piece has historical importance. The artwork has to resonate with their tastes and sensibilities.
- Buying Art as an Asset
Millenials are not afraid to take risks and mostly buy art with the assumption that it will increase in value. The Millennial generation is bold. Their willingness to take risks and seek out unique, exciting mediums could mean big changes for the art community.
Mishkalo, a wedding registry for art was launched to cater to this rising trend and to make art affordable and accessible to wedding couples by having their guests pool together the money to buy them a memorable and valuable gift to cherish all their lives.
To all the engaged couples, bring the joy of art and joie de vivre into your life. Paint your marriage in color with an art wedding registry!
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